Context

M3F stands out as one of the only 100% non-profit music festivals. The festival is dedicated to fostering arts, community, culture, education, and the environment.

Objective

Each year, the M3F identity evolves while staying true to its core mission and values. I developed a brand identity inspired by the Arizona landscape, which influenced both digital and in-person design elements to enhance the festival experience for attendees.

The FOMO starter

Capturing the free-spirited and loving atmosphere of M3F through our social channels was essential. Every piece of content was  crafted to strengthen our connection with the audience and reflect our core values. Designed with our target audience in mind, the content aimed to be entertaining, informative, on-trend, and shareable.

Dancing into 2023

3.3.23 Lineup

Peach Pit Promo

M3F x PEDAL Promo

Experiences to remember

Designed as places to make memories and add  extra *oopmh*  to elevate interactions, providing moments of joy, delight and surprise. 

The Estrellas

Inspired by the Estrella , AZ this LED cactus forest immerses visitors in a unique environment, offering visuals and music that enhance the festival experience.

The Ponderosa

Inspired by the Ponderosa, this scaffolding structure offers a comfortable retreat for rest, relaxation, and a break from the sun while being central to the stages.

Portals

These thresholds mark the transition into the festival and the journeys between stages, featuring florals, life size steel figures and illuminated, tactile cloth to guide the way.