Neon Desert
Context
ThenWhat Brand Lab and Intel partnered to create “The Theatre of Experience” methodology. This methodology explores ways to enhance authentic community connections, using theatre as a framework to understand and create meaningful, immersive experiences.
ThenWhat Brand Lab and Intel partnered to create “The Theatre of Experience” methodology. This methodology explores ways to enhance authentic community connections, using theatre as a framework to understand and create meaningful, immersive experiences.
Objective
The De-Construction of House Music: House music has a rich history and deep culture. Our design studio’s mission was to learn, honor and curate an experience that shared this knowledge with the SLC community in an approachable way.
The De-Construction of House Music: House music has a rich history and deep culture. Our design studio’s mission was to learn, honor and curate an experience that shared this knowledge with the SLC community in an approachable way.