Neon Desert
Context
ThenWhat Brand Lab and Intel partnered to create “The Theatre of Experience” methodology. This methodology explores ways to enhance authentic community connections, using theatre as a framework to understand and create meaningful, immersive experiences.z
Objective
The De-Construction of House Music: House music has a rich history and deep culture. Our design studio’s mission was to learn, honor and curate an experience that shared this knowledge with the SLC community in an approachable way.
![](https://freight.cargo.site/t/original/i/4ec73c58818f197dc8a30e8b409263eb13a77e6d526fb62d273fc74954b044e9/Screenshot-2024-07-26-at-10.05.25PM.png)
Experiential Design + Window Display
![](https://freight.cargo.site/t/original/i/e599f66c609ca1bfeb4d84462de3229b3ffeb189127460393c26ddfe3ec57749/PETG_collage.printFINAL-03.jpg)
![](https://freight.cargo.site/t/original/i/9961bf72313fcbbfa81fe442976514a8642e5e0d848c710c036f7638b7bd3131/Exhibit-Entry_Neon-Desert.jpg)
![](https://freight.cargo.site/t/original/i/c8dc0500919f91d06f937233940afbca47b357e8d7eacd5dc139a534ef179f7d/Neon-Desert-Slideshow-08.jpg)
![](https://freight.cargo.site/t/original/i/a1fc955166102aa49f10539a72b43201c09ce9a7eb67af341ddc4c0478f1817a/LoungeLights.jpeg)
![](https://freight.cargo.site/t/original/i/c20b5153dcf361a01f69fcf7e9a4a8f4572ad6b189ba07f88fe4a07c53da9b4f/PETG_collage.printFINAL_collage-2.jpg)
![](https://freight.cargo.site/t/original/i/4128bbfa39a25e0ed6d3e8817e1fc1442ff1465780576f25bf4d5ac8a2316173/Neon-Desert_fice-interior.jpeg)
![](https://freight.cargo.site/t/original/i/25d8a1c4f7634a76154f9b1cdd1c0f38405ab1e8193d853c24394c8e303ef9d4/Kandi_card.jpg)
![](https://freight.cargo.site/t/original/i/5ef9034f08ceb2e0edc309584204216c5b9272ee8bc31b43be95fa3f200ec336/NeonDesert_cacti.jpeg)
![](https://freight.cargo.site/t/original/i/f3e63d695ec057effc10780e4455c2693af0d555d2dd2f56577f2febf1bd87c5/NeonDesert_projection.jpeg)