1871 Club Membership
The 1871 Club is both a major revenue engine and a core component of the Field & Stream brand. I design marketing assets and campaigns to grow the 1871 Club, a key driver of revenue for Field & Stream. My work spans digital, email, and promotional creative that builds engagement and membership.
1871 Club Partner Perks
The Partner Perks program is a key 1871 Club benefit, now getting its first real spotlight through high-value offers. The campaign is off to a strong start with standout email open rates, and with paid ads launching April ‘26, we expect increased traffic and new memberships.
24% Open Rate | .22% Click Rate
45% Open Rate | 2.95% Click Rate
Paid ads for the Partner Perks campaign were designed to spotlight the value of membership, with a strong emphasis on the two new standout offers. Each creative focused on compelling imagery to capture attention and clearly communicate what members get, using those premium perks as the hook to drive interest, clicks, and new sign-ups.
Spring ‘26 Journal Launch
The Spring Journal launch marked one of the most successful releases since the brand’s revival, driving strong engagement and reinforcing momentum for Field & Stream.
There was a clear gap in understanding around the Journal’s true value—its exceptional quality, striking imagery, and impeccable writing. By showcasing authentic stories, the campaign helped shift perception, drawing people in to purchase individual issues and, more importantly, convert to memberships that build lasting loyalty to Field & Stream.
Insights from previous membership ad campaigns were applied to this new set of creatives, resulting in strong performance. The audience clearly resonated with the copy—especially when paired with simple, straightforward imagery showing exactly what they receive, including the journal itself and a relatable, human element. This approach helped drive a noticeable lift in sales and memberships.
Holiday Membership Push
The holiday season provided the perfect opportunity to position membership as a thoughtful, easy gift. A strategic email series was designed to give customers the right information at the right time, highlighting the value of membership—especially the Premium tier, which includes a physical box for a more tangible gifting experience. The campaign also leaned into gift cards as an ideal last-minute option, ensuring there was a compelling, convenient gift solution available at every point in the season—even up to Christmas Eve.
Our ads were visually striking, using scroll-stopping landscape imagery to instantly connect with our outdoor audience and capture attention in-feed.
