Brand Partnerships
Brand partnerships have become a key pillar of the Field & Stream brand, with collaborations spanning a range of industries. I develop tailored concepts and design systems for each partnership, ensuring every execution resonates with the partner brand while staying true to Field & Stream’s identity and the specific goals of each project.
23XI
Field & Stream partnered with Michael Jordan’s 23XI Racing to launch a sweepstakes offering a VIP race weekend, including tickets, exclusive access, and a private event experience. I designed a full suite of promotional assets to drive entries and increase race viewership, translating the collaboration into compelling, high-impact creative across digital channels. The campaign focused on the energy of race weekend and the exclusivity of the experience to expand brand visibility and reach new audiences.
Tractor Supply
Field & Stream partnered with Tractor Supply Company to develop a line of co-branded products. I led the packaging design for this collection, creating assets now carried in over 2,500 stores nationwide and contributing to continued product expansion year over year.
To support scale and consistency, I developed a flexible design system that could be applied across multiple packaging formats—including boxes, hangtags, and stickers—ensuring a cohesive brand presence across all products.
Yuengling
In partnership with Yuengling, Field & Stream’s vintage IP was brought to life on a series of limited-edition cans, inspired by a historic journal cover. I created billboard designs to promote the release, translating the heritage-driven artwork into bold, large-scale visuals that captured attention and reinforced the nostalgic storytelling behind the product.
