Product Lines
Field & Stream’s product offerings have expanded to include new apparel lines available on FieldandStream.com and Amazon. I played a key role in promoting these collections across a range of advertising channels, using performance data to inform both the creative direction and product selection for each campaign. By combining trend awareness with strategic insights, I developed targeted campaigns that highlighted specific products at the right time—driving engagement and contributing to overall sales success.
Every Buck Counts
The “Every Buck Counts” campaign was a playful, culturally relevant concept built around the dual meaning of “buck,” resonating with outdoor hunting audiences while reinforcing value-driven messaging. The campaign targeted both 1871 Club members and non-members, offering tiered discounts to each group to encourage engagement and drive conversion across both audiences.
Paid advertising on Meta platforms, along with organic social content, was used to promote the campaign and drive awareness of the offer. These efforts worked together to increase visibility, engage both member and non-member audiences, and support conversion through a coordinated cross-channel strategy.
Amazon Collection
The Amazon storefront, launched in 2025, marked a new expansion of the Field & Stream brand. I supported this initiative by developing data-informed advertising campaigns designed to drive traffic and relevance, while also optimizing the storefront experience and individual PDP pages to improve usability and conversion. A strong emphasis on lifestyle-driven photography was used throughout to better capture the brand’s outdoor identity and enhance product storytelling.
