NBA Central All-Star Weekend

While collaborating with Bandah, I contributed to the creative direction and led project management of CENTRAL, a three-day event during NBA All-Star Weekend celebrating Salt Lake City’s creative culture. In collaboration with Downtown Alliance and The Blocks SLC, we showcased local art, music, and food through an immersive experience. I helped shape the visual identity and managed key deliverables to ensure a cohesive and impactful execution across physical and digital touchpoints.