M3F Music Festival
M3F stands out as one of the only 100% non-profit music festivals. The festival is dedicated to fostering arts, community, culture, education, and the environment. Through a holistic approach, I developed the 2023 brand experience both digitally and in-person.
Branding + Visual Identity
Social Content
Environmental + Experiential Installations
Social
The party starter. Capturing the free-spirited and loving atmosphere of M3F through our social channels was essential. Every piece of content was crafted to reflect our core values and generate excitement. Designed with our target audience in mind, content was intended to be entertaining, informative, on-trend, and shareable.
Environmental
Experiences to remember. Designed as places to make memories, elevate interactions and provide moments of joy, delight and surprise.
The Estrellas | The Ponderosa | Portals
The Estrellas: Inspired by Estrella, AZ this LED cactus forest immerses visitors in a unique environment, offering visuals that amplify the music and integrate you into the entire festival landscape.
The Ponderosa: Inspired by the Ponderosa pine, this scaffolding structure offers a comfortable retreat for rest, relaxation, and a break from the sun while being central to the stages.
Portals: These thresholds mark the transition into the festival and the journeys between stages, featuring florals, life size steel figures and illuminated, tactile cloth to guide the way.
