Abby Allred

Hello! Happy you’re here.



Neon Rodeo
A Merry Melody
Neon Desert

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Neon Desert

Student | 21

ThenWhat Brand Lab and Intel partnered to create “The Theatre of Experience” methodology. This methodology explores ways to enhance authentic community connections, using theatre as a framework to understand and create meaningful, immersive experiences.

The Theatre of Experience methodology, taught by Grant Barth, was introduced to senior design students in the University of Utah's Multi-disciplinary Design program. Inspired by our education, we collaboratively designed and created Neon Desert.
Objective // The De-Construction of House Music: House music has a rich history and deep culture. Our design studio’s mission was to learn, honor and curate an experience that shared this knowledge with the SLC community in an approachable way.

Experiential Design + Window Display + Exhibit Installation