Context
Sundance Catalog emphasizes craftsmanship, authenticity, and distinctive design through curated collections of artisanal clothing, jewelry, and home decor.
Objective
Increase brand awareness, generate sales and elevate brand experience by crafting digital assets that inspire, engage and resonate with our users.
Fall Core 2024 Storytelling Concepts
Every new collection unfolds a fresh landscape.
Curated visual storyboards reflect the Fall Core 2024 Collection and capture the essence of the Sundance brand. By exploring new approaches to editorial photography, typography, and visual elements, I aimed to evoke a distinct mood and lifestyle, inviting the audience to become part of the story.
Curated visual storyboards reflect the Fall Core 2024 Collection and capture the essence of the Sundance brand. By exploring new approaches to editorial photography, typography, and visual elements, I aimed to evoke a distinct mood and lifestyle, inviting the audience to become part of the story.